Simplicity wins

Imagine you are running to catch your train, you glance at your phone and this little piece of glorious UI is displayed on your lock screen. It tells you you are running out of time (red, 2 minutes left), and reminds you of where you need to go (platform 2b).

This is a small element from a Digital Vision project we delivered to NS, the Netherland's largest railway company. Every detail in the vision video was edited down to the simplest expression of that concept. The UI on the left was one of our earlier mock ups, the UI on the right was in the final animation. 

When you're running and you have a spit second to glance at your phone, it needs to do the work for you. 2 minutes, platform 2b, you better run!

Read more here.